Hi, We’re
Choreograph

Evan Hanlon is the CEO of Choreograph, and serves on the GroupM Global Leadership Team. With a background rooted in creative strategy, he firmly believes that the path to creative transformation starts with a fundamental shift in data and technology. His mission is to bring Choreograph products and thinking to visionary brands that are ready to take bold risks.

In his most recent leadership role, he served as the Global Client Lead at The Pharm, a multidisciplinary agency exclusively dedicated to the Walgreens Boots business within the WPP network. In that role, he had a front-row seat to witness the power of Choreograph’s technology. He began his WPP career at Xaxis in 2011, as the founding member of the audience strategy department, and has successful leadership turns at GroupM, [m]PLATFORM, and Essence, where he built up a product mindset and organization, serving as Global Chief Product Officer.

Hanlon is a serial hobbyist. His most recent pursuit is pottery, but he’s been a lifelong creative doer as a writer, filmmaker, skateboarder, and budding punk rock guitarist. He’s a native of Long Island, New York and resides in Brooklyn.

Sarah Walker is the CEO for EMEA at Choreograph. She leads Choreograph’s proposition to clients and has a strong track record in delivering client marketing transformation by leveraging the full potential of data, analytics, and AI. Sarah holds a PhD in experimental psychology, and is an expert on the art and science of attention and its impact on marketing effectiveness.

Sarah joined WPP in 2008; before Choreograph, she most recently served as Global Chief Transformation Officer at EssenceMediacom, leading the agency’s new data-driven planning approach, and media transformation and modernisation programmes on key clients. She was previously Global Chief Strategy Officer at Essence, and led global solutions innovation at Kantar Millward Brown, designing and rolling out AI-powered insights and testing products.

Outside work, Sarah is a CrossFit coach and a keen amateur fashion designer, so can usually be found doing handstand walks and sewing on buttons, though not typically at the same time. She lives in South West London.

Rich Astley heads up the product, engineering and data science teams at Choreograph. He brings over a decade of experience leading global product organizations and developing data and advertising technology from start-ups to scaled platform deployments.

As CPO, Rich is responsible for building the high-level product vision and strategy for the Choreograph product roadmap. He is dedicated to fostering an inclusive, innovative product and engineering culture and is committed to ongoing learning and development for his teams.

Rich is passionate about building products. With over 15 years of experience working in WPP, he joins Choreograph after successful stints as CPO for both GroupM Nexus and Finecast, where he developed market-leading addressable television capabilities which have scaled to multiple markets around the world. Rich has also held leadership positions at video advertising technology company Videology and MEC (now Wavemaker), working in London, Seattle and New York City.

Outside of work, you’ll likely find Rich running up and down hills, spending as much time as possible outdoors. He lives with his family in Surrey, UK.

As Global Chief Operating Officer of Choreograph, Jason leads the vision and design of Choreoraph’s operating model and overall transformation program. This includes building an operating framework that enables globally-led functions to seamlessly integrate with regional teams, strengthening both client and partner relationships. As well, Jason is tasked with identifying and implementing a data-led service portfolio that is simplified and client-centric, fostering cooperation across WPP to further serve clients.

His role as Global COO is informed by diverse C-level achievements at other WPP entities, including his latest stint as North America CEO for Essence, and as President and Client Partner for Target before that. He was founder and CEO of Gain Theory, an analytics company, and CIO of Maxus. His early career included growth positions at Ernst & Young and Johnson & Johnson. As a career mentor, he encourages professional development and organizations that value individual contributions and inclusion.

Harrison, who resides in his native Minnesota, places a high priority on achieving a healthy work/life balance and spending time with his kids on family trips. He’s serious about tennis, golf, and supporting his active young children. An early job at an art house theater gave him an appreciation for visual storytelling and independent film, that continues today.

Christine Labib is the Global Chief Commercial Officer at Choreograph, leading the commercialization journey of Choreograph offerings, from discovery and proposal to contract and delivery. A tactful negotiator, Labib brings a wealth of experience in serving a diverse array of global clients. She has thrived in the space where finance professionals strategically address client business objectives. Her strength lies in driving commercial and contractual negotiations with procurement, always focusing on sustainable growth.

In her most recent role as the Global Commercial Lead for The Pharm, a dedicated agency serving Walgreens Boots Alliance (WBA) within the WPP network, Labib witnessed firsthand the transformative potential of Choreograph solutions. Prior to joining WPP, she held progressively valued commercial leadership positions at Publicis Group.

Her active lifestyle finds expression through a love for volleyball. Off the court, Labib keeps up with a wide range of podcasts, with a keen ear on discussions around diversity and equality. Her French and Egyptian heritage adds depth to her global perspective. Currently residing in London with her daughter, she has previously called Switzerland and Germany home.

Adam Little is Choreograph’s Chief Financial Officer (CFO). He previously served as EVP, Global Finance at Essence, where he worked with global and regional executive teams on financial management and strategic business planning of the agency, with oversight of forecasting, reporting, variance analysis, and scenario analysis. Adam established Essence’s global client finance practice and led the financial relationship with Google, the agency’s largest client. Adam supported the integration of Essence and GroupM and assisted with transitions when the Wavemaker merger brought Maxus/MEC clients to Essence.

Prior to his work at Essence, Adam worked in large multinational corporations in the UK and Australia in roles covering financial and commercial management, FP&A, investor relations, tax, and internal controls

As Global Chief People Officer, Jen Klaus leads Choreograph’s talent function, with a focus on organizational effectiveness, DEI and learning & experience. As part of her role in driving the company’s global talent strategy, Jen is dedicated to delivering a best-in-class talent partnership with Choreograph’s people to increase business results, while also building and sustaining a culture that supports diversity and inclusion across the organization.

Jen joins Choreograph from the GroupM/WPP organization holding prior roles within Talent leadership, most recently as the SVP, Chief Talent Officer for the Americas at Essence Global. She brings depth of multifaceted talent experience with over 20 years of experience working with a diverse portfolio of employee populations, client teams and leaders.

Amanda is the EVP, Global Head of Partnerships at Choreograph. She is responsible for shaping and implementing the company’s global partnership strategy, which aims to find and address the market’s most strategic data opportunities, unlocking media and technology access and integrations, enhancing Choreograph’s offering, and ultimately expanding its market reach.

Amanda has developed her career as a leader in digital and media over 15 years in agency and platform management, product development, and other strategic and operational roles. After overseeing GroupM’s Global Social division, where she oversaw $5 billion in media spend, she brought her deep partnerships experience to Choreograph. With a deep understanding of all things digital, Amanda has driven product innovation with key partners, and led industry education and best practices around activation. Operationally, she has developed advanced and adaptive curriculums within agencies, markets, regions, and globally, building industry-leading structural rigor around platform access and risk regulation.

Prior to her global remit, Amanda lead the social practice in North America, and established GroupM’s social operations framework in the APAC region from Singapore.

Amanda sits on various product panels and counsels with top digital platforms, helping to shape the future of product and advertising for the industry and WPP and GroupM clients.

Brett Poole is EVP, Product and Managing Director for the APAC region at Choreograph. In this role, he leads data strategy and product development in the region. Brett has spent the last two decades at the intersection of advertising, tech, and media; launching and building profitable, pioneering businesses. Most recently, Brett served as CEO of the APAC region for Finecast, GroupM’s addressable TV company.

Brett Poole’s career began at the turn of the millennium, as a product manager at an adtech company, followed by an eight-year stretch at Yahoo!, where he ascended from PM to Director of their Platforms division. In this role, Brett managed strategic partnerships, acquisitions, integrations and other developments. From there, Brett satisfied an entrepreneurial urge, co-founding a content management software company and an independent digital consultancy. These experiences led him back into the agency world, with several roles within the GroupM network.

Outside of work you’ll find Brett on the sidelines of a field or swimming pool, cheering on his kids in their many (many!) sporting activities. He is a keen runner, loves the cinema, and has a passion for golf that some say far outstrips his skill. He lives with his wife and girls in Sydney, Australia.

Alex Steer is Choreograph’s Global Chief Data Officer. He leads Choreograph’s data and analytics strategy, including its approach to using and managing data, and the development of client solutions.

Alex joined WPP in 2009 and has held data, analytics and strategy roles across the company, including at Ogilvy, Kantar, Wavemaker, Wunderman Thompson and most recently VML, where he was Global Chief Data Officer. In that time he led some of WPP’s largest and most advanced data and analytics teams, working with some of its biggest clients to turn data into a strategic asset and enhance marketing effectiveness.

Alex specializes in applying analytical methods to automate marketing decisions — including where to find growth, how to define audiences, how to allocate budgets, how to plan campaigns and how to optimize delivery. In 2022 he completed a postgraduate degree in Artificial Intelligence for Business at the Said Business School at Oxford University, on how to use AI to give advertisers an information advantage in online ad auctions.

At Choreograph, Alex is focused on ensuring that the company’s solutions combine the sophistication, standards, and scale needed to transform marketing for the world’s most ambitious brands: by connecting them to the world’s best data, activating that data through tech and AI, and delivering measurably more effective marketing.

Before he was a data nerd, Alex was a word nerd: he has an M.Phil. in medieval literature and began his career as a lexicographer on the Oxford English Dictionary. Outside work, he can normally be found buying books on obscure topics, and trying to find creative ways to fit them in his house.

Shane McAndrew is the North America CEO at Choreograph, and serves on the GroupM Global Leadership Team. In this role, Shane is tasked with bringing Choreograph solutions to our client roster in North America. Formerly the Global Chief Data Strategy & Analytics Officer for Mindshare, Shane is renowned for his exceptional ability to marry the science of data and analytics with media creativity to accelerate growth for clients.

He brings more than 20 years of experience across digital strategy, advanced analytics, and ad tech to his role, with a deep expertise in particular across identity, personalization, and decision orchestration. Shane previously served as Chief Data Strategy Officer at Mindshare, and before that, Senior Vice President, Global Product Growth at Merkle. He has also held senior roles at Publicis, Dentsu, Visual IQ, and Yahoo!. Shane was named one of Business Insider’s “21 ad execs leading the way in a new privacy-centric world.” His insights on data and privacy have been featured in Ad Age, Adweek, Forbes, CNBC, eMarketer, the Wall Street Journal, and more.

Shane’s interest in marketing started via sponsorship; that is, acquiring sponsors as a semi-pro downhill skier. He lives in Connecticut, with his family.