Choreograph combines groundbreaking data solutions, advanced AI-powered platforms, and world-class services to transform modern marketing. We redefine how data is used, streamline every stage of the marketing cycle and deliver smarter, faster media outcomes.
Redefining marketing intelligence without compromise.
Open Intelligence is WPP’s groundbreaking global data solution—the world’s first “large marketing model.” This AI-powered platform is pre-trained on a unique decentralized data network, analyzing trillions of signals from over five billion people worldwide.
By eliminating the need to move or copy data, Open Intelligence enables brands, media owners, and retailers to collaborate securely and confidently. It empowers marketers to discover audiences, plan campaigns, activate targeted media, and measure results—without the need to move or share sensitive data.
Open Media Studio – seamless media planning, powered by AI and insights.
Open Media Studio is the fastest, most connected media and data platform across the entire marketing cycle. OMS powers a unified, end-to-end planning process for GroupM from discovery and planning to activation and measurement while radically simplifying how media is planned, bought and optimized for our clients.
By combining advanced AI, unparalleled data access, and seamless tools, OMS empowers planners to uncover actionable insights, optimize media plans, and drive measurable outcomes. It connects strategy to execution with tools for audience insights, campaign planning, creative optimization, and unified measurement, delivering smarter, faster, and more effective media solutions.
Transforming data and technology into marketing growth.
We help the world’s leading marketers harness their data, technology, and AI to unlock growth and deliver higher performance.
Our services span every aspect of modern marketing: from setting data strategies and building privacy-ready tech architecture, to activating first-party data and delivering AI-driven personalization. We specialize in advanced analytics, cloud integration, audience insights, and the adoption of cutting-edge platforms to optimize every stage of the marketing journey.
Our platform, data and services enable more than $60 billion in annual media investment in over 80 countries for many of the world’s leading marketers – including 300 of the Fortune 500. We use an agile approach, working with and not for our clients. It’s the only way to drive rapid value delivery and sustainable growth, and it works.