News and insights

Elevate your measurement and unlock ROI. Google ADH's UPDM securely connects your first-party data to prove direct impact on total sales, in-store revenue, and profit for executive-level reporting.

Unlock the full potential of Google Analytics 360 with expert tips from Choreograph on ensuring high-quality, AI-ready data. Watch the episode and explore our accompanying guide to drive smarter marketing with better first-party data.

Discover how AI agents are transforming marketing, media, and advertising. Learn how platforms like Google Cloud’s Agentspace make these powerful tools accessible, helping you overcome data fragmentation, automate tasks, and drive unprecedented ROI.

Discover how media unification in GMP, particularly through programmatic advertising in DV360, offers 7 key benefits to unify your strategy and achieve business goals.

Discover how the latest BigQuery innovations from Google Cloud Next ’25 unlock new, customized marketing capabilities—from AI-powered insights to real-time analytics—designed to help brands turn data into action.

Discover Google Cloud’s latest innovations in AI agents, generative geospatial analysis, open source agent frameworks, and natural language-powered analytics — transformative AI tools for data teams and marketers alike.

Explore the top AI innovations from Google Cloud Next 2025, including Google Agentspace, Gemini 2.5 Flash, generative media in Vertex AI, and more—key updates shaping the future of enterprise AI, creativity, and productivity.

Discover key insights from Google's Rethink ROI event on the future of marketing, focusing on the importance of first-party data (1PD), AI-driven strategies, and overcoming challenges to maximize marketing success. Learn how marketers can leverage 1PD to build stronger customer relationships and optimize their strategies with Google Marketing Platform and Cloud tools.

WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure.