News and insights

Acceleration will become part of Choreograph, WPP’s data and technology company.

Watch On Air for crucial steps that marketers should take to prepare for 3P cookie deprecation in CM360 & DV360. You’ll learn how to maximize media performance in the future of measurement and ad serving.

Resolve, a Choreograph company, partnered with a leading omnichannel SSP platform for privacy-first ad targeting

Learn how we strengthened a brand’s attribution capability, highlighting how the media strategy drove $12.9M in sales above the brand’s traditional approach to attribution

Diverse communities control over $6 trillion in purchasing power, yet many brands miss the mark. Tapping into the potential of diverse audiences can transform your brand’s growth trajectory.

Data clean room technology will allow GroupM clients in the US to develop relevant audiences, optimize media strategies, and activate media downstream.

Learn how and why marketers should continue to focus on solid 1P data foundations and multi-signal approaches even as Google changes course on its 3P cookie deprecation plans.

Explore our brief introduction to AI Agents, including what they are, how they work, and how they could benefit marketers today and into the future.

Every year, advertising’s best and brightest gather in coastal France to glimpse the industry’s future. We’ve gathered the most important takeaways and trends from this year’s Cannes Lions Festival — let’s dig into five of the biggest stories.