Product

One Platform. One Workflow.


The fastest, most connected media and data platform across the entire marketing
cycle.

Open Media Studio (OMS) powers a unified, end-to-end planning process, radically simplifying how media is planned, bought, and optimized for our clients.

Meet Open Media Studio.

Discover

Unlock rich, actionable insights through unparalleled data access, allowing planners to build audience profiles and simulate scenarios for growth to define the shape of their campaign.

Strategic Insights

Streamline strategic thinking by identifying growth opportunities, visualizing consumer journeys, and simulating long-term sales impacts, all through unified data sources.

Audience Insights

Build audience profiles using a unified data model, offering a 360° view by connecting multiple data points for easy comparison and analysis.

Plan

Leverage AI to deliver media plans that maximize campaign KPIs through the optimized configuration of budget across audiences, comms tasks, channels, and time, linking strategic planning to tactical forecasting for every stage of the purchase funnel.

Campaign Strategies



Align campaign goals with commercial outcomes. Adopt a global, standardized approach to linking budget to reach, impact, and ROI.

Campaign Tactics

Streamline campaign management with cross-channel activation plans, delivering data-driven insights and performance forecasts.

Activate

Establish a seamless, direct connection with media owners, for the automated management of campaigns with AI-powered optimization of creative and media.

Campaign Management


Standardize campaign workflows, streamline media data capture, and ensure accurate reporting and media investment governance.



Campaign Governance

Ensure flawless campaign execution with unified data governance, automated setup, and best practice monitoring for media spend and brand safety.

Creative Optimization

Optimize dynamic creative across platforms using predictive modeling, automating production and content delivery across channels like display, video, social, and CTV.


Media
Optimization

Optimize cross-platform campaigns through unified measurement and AI-driven insights.

Measure

Create a single data connection for the ingestion, transformation, and storage of performance data to deliver actionable reporting and analytical capabilities for planners.

Campaign Reporting

Integrate data from OMS, publishers, third-party sources, and clients into a single reporting engine, providing a unified view of campaign performance.

Powered by Open Intelligence

Open Media Studio is powered by our global data solution, Open Intelligence, providing access to trillions of signals about five billion people worldwide.

Ready to drive results?