One Platform. One Workflow.
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Meet Open Media Studio.
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Discover
Unlock rich, actionable insights through unparalleled data access, allowing planners to build audience profiles and simulate scenarios for growth to define the shape of their campaign.
Strategic Insights
Streamline strategic thinking by identifying growth opportunities, visualizing consumer journeys, and simulating long-term sales impacts, all through unified data sources.
Audience Insights
Build audience profiles using a unified data model, offering a 360° view by connecting multiple data points for easy comparison and analysis.
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Plan
Leverage AI to deliver media plans that maximize campaign KPIs through the optimized configuration of budget across audiences, comms tasks, channels, and time, linking strategic planning to tactical forecasting for every stage of the purchase funnel.
Campaign Strategies
Align campaign goals with commercial outcomes. Adopt a global, standardized approach to linking budget to reach, impact, and ROI.
Campaign Tactics
Streamline campaign management with cross-channel activation plans, delivering data-driven insights and performance forecasts.
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Activate
Establish a seamless, direct connection with media owners, for the automated management of campaigns with AI-powered optimization of creative and media.
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Campaign Management
Standardize campaign workflows, streamline media data capture, and ensure accurate reporting and media investment governance.
Campaign Governance
Ensure flawless campaign execution with unified data governance, automated setup, and best practice monitoring for media spend and brand safety.
Creative Optimization
Optimize dynamic creative across platforms using predictive modeling, automating production and content delivery across channels like display, video, social, and CTV.
Media
Optimization
Optimize cross-platform campaigns through unified measurement and AI-driven insights.
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Measure
Create a single data connection for the ingestion, transformation, and storage of performance data to deliver actionable reporting and analytical capabilities for planners.
Campaign Reporting
Integrate data from OMS, publishers, third-party sources, and clients into a single reporting engine, providing a unified view of campaign performance.
Powered by Open Intelligence
Open Media Studio is powered by our global data solution, Open Intelligence, providing access to trillions of signals about five billion people worldwide.