Services

Data and technology consulting

We help identify the data, tech and AI capabilities you need inside your business to improve marketing, and focus on fast, practical actions to develop them. By taking a strategic approach to data and technology adoption, we ensure your organization's operating models, data, and tech architecture are ready. We focus on prioritizing capabilities based on growth potential; reducing time-to-value for data and tech investments; and helping marketing organizations test and scale capabilities quickly.

How we transform your data and technology capabilities

If any of these challenges sound familiar, we’re here to help:

  • How do I transform my marketing operations to be future-proof and data-led?
  • Do I have the data and technology I need to deliver better marketing?
  • How do I build a culture of experimentation within my organization?
  • How can I optimize my team’s processes and workflows?

Impact

+29%

ROAS, Global Retailer

+13%

Customer Lifetime Value, Leading Comparison Site

+25%

Basket Value, Online Grocery Retailer

Example solutions

Organization & Operating Model

Position your organization for transformation. We assess and empower your operating models, working methods, up skilling, change management, and cultures of experimentation and innovation.

Process & Workflow Automation

Our first step in determining the right candidates for automation is mapping and aligning your operational processes and workflows to the data and tech that propel them. Once these pieces are in place, we work in an agile and iterative way to identify the tools, platforms, decisions and partners required to generate operational pilots. Driving automation that creates “smart” processes can improve agility, speed and quality and reduce operational costs by up to 20%.

Data & Technology Architecture

Ensure you have the best data and technical architecture for AI success. We assess and enable your data strategy, technical architecture, privacy, approach to identity, and governance.

Technology Alignment & Selection

The rapid evolution of MarTech and AdTech platforms, tools and data has resulted in a drop in tech-enabled capability utilization – currently at 42%. By analyzing and aligning MarTech to your operational functions and processes, we build a foundation for identifying redundancies, gaps and opportunities. We work with your team to inventory, map and assess MarTech utilization. We also support platform and vendor selection and develop financial models that facilitate consistent, quantitative decision-making and optimize ROI.

Ready to drive results?