Services

Data and technology integration

Your data and technology architecture must support your modernization agenda and business goals. We are experts in cloud technologies, and we design, build, and maintain an ideal data and tech architecture for your business – starting with your desired outcomes. We develop effective data governance, turn data into actionable insights and automate your media activation, helping you maximize your ROI.

How we build powerful data and technology architecture

If any of these challenges sound familiar, we’re here to help:

How do I create a connected view of customer profiles and behaviors?
How do I ensure real-time activation capabilities across channels?
How do I set up privacy-ready web analytics that are integrated with my AdTech stack and configured to measure what matters to my business?
How do I get a more accurate measurement of conversions from digital media and platforms?
How do I develop dashboards and reports that enables me to visualize and track KPIs and extract actionable insights from my data?

Impact

20%

Uplift in overall conversion

15%

Uplift in conversion in consent mode

100%

GA4 adoption on client projects

Example solutions

Cloud Data Management

We use the Google Cloud Platform to connect, consolidate and visualize your data, laying the foundation for deeper insights and unlocking opportunities for growth. Our approach is centered on use cases and iterative development, reducing up-front investment and enabling fast value realization. Working across leading visualization platforms, we create dynamic dashboards that make it easy to analyze and share data with key stakeholders. We have developed and delivered over 100 cloud projects for clients across major industries.

Digital Analytics Implementation

Our Google Analytics 4 implementation process provides a comprehensive web analytics solution that accurately measures what matters to your business and integrates seamlessly with your AdTech stack. Our experienced consultants work with your team to design and implement a customized GA4 solution that delivers in-depth insights into user behavior, helping you make data-driven decisions that drive business growth. GA4 Privacy Booklet

Digital Experience and Conversion Tracking

Our solutions for consent mode, conversions API (CAPI), enhanced conversions and server side Google Tag Manager enable privacy-centric, performance-focused optimization of your digital channels. With enhanced accuracy in tracking and measuring conversions, you can trust our data-driven solutions to improve your digital performance. Our fully documented implementation process ensures that every aspect of your solution is carefully planned and executed, maximizing the benefits of the platform and minimizing disruption to your business operations.

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