Every marketing organization knows data is important. Not all know what to do with it. We help you identify the data you need to improve marketing, how to get it – through ownership, partnership, or third parties – and how to use it at every step in the marketing process.
Unlike traditional consultancies, we use an agile, experiment-based approach working with and not for our clients that drives rapid value delivery and sustainable growth. Our data strategists are embedded within WPP’s integrated agency teams and even inside our clients’ organizations.
We are data practitioners first and foremost, which means we don't do data strategy by slides alone. We get involved to give you and your agency teams actionable insights and strategic guidance. Our hands-on experience means we deliver strategic solutions that can be practically executed and are designed to deliver measurable business results.
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