Services

Personalization

When and where you reach your audience is essential, but what you reach them with is just, as vital. We help you understand and identify audiences based on behavioral-data signals in a privacy-first way so that your storytelling and messaging can be dynamically adapted across all touch points. And we guide you in applying artificial intelligence to optimize your content over time to increase relevance and improve performance.

How we improve performance through personalization

If any of these challenges sound familiar, we’re here to help:

How do I deliver data-driven personalized communications to my customers?
How do I use AI to analyze and measure creativity and its impact on financial KPIs?
How do I manage my product feed from a technical perspective?
How do I optimize the content in my product feed to deliver the highest possible performance?
How do I use cloud platforms to optimize my product feed and deliver additional insights and incremental growth?

Impact

Example solutions

Personalized Content

We analyze and connect your first-party data with your digital touch points to personalize communication and deliver the right message to the right audience across different channels.

AI Creative Insights

We use AI to analyze creative display and video ads at scale. We build a creative analytics dashboard where your team can analyze the performance of each creative element in your video ads.

Product Feed Management & Optimization

We help you manage the quality of your product feed and data sources, while ensuring all sales channel requirements are met and the feed is up to date. We optimize your product feed with AI and ML in Google Cloud to create a competitive edge across digital marketplaces.

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Related content

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Case study

February 1, 2023

L'Oréal super charges paid social efficiency by 22%

We collaborated with L'Oréal and Wavemaker to create and put into action the customized AI algorithm known as 'Tidal.' This innovation streamlined L'Oréal's social media advertising, resulting in a 22% improvement in media budget efficiency.

Case study

November 26, 2022

Increasing sales across 14 product categories for Shell

Helped Shell to launch an always-on integrated campaign, supporting and optimizing revenue from all customer shopper missions and 14 product categories across the UK. By replacing platform algorithms with a custom-made algorithm, they optimized revenue and increased message relevance. The dynamic creative strategy resulted in over 8000 variants, driving 500,000 store visits and an uplift in sales of 1.6% per month.

Case study

May 17, 2023

Feed Management for an Italian Retail Brand

An Italian retailer – which sells thousands of products across fashion, beauty, home, design and food and beverage categories – wanted an efficient, centralized approach to manage multiple campaigns and promotional activities on different platforms.

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