Data

The world’s first large marketing model.

Welcome to a future where brands, media owners, and retailers can collaborate with confidence

All without having to share IDs or sensitive data. 


Meet Open Intelligence

Open Intelligence is an AI model, pre-trained on a unique decentralized data network containing trillions of signals.

Expand the potential of data

From ID to AI

Open Intelligence uses federated learning, an innovative AI technique, to enable data collaboration between advertisers and media owners, fueling more accurate insights, planning and targeting, without sharing IDs or sensitive customer data.
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Imagine a world where an online fashion retailer and a broadcaster can collaborate to predict which streaming shows will be watched by high-value fashion shoppers next season, without sharing their data with each other.

Unrivalled global data network

Open Intelligence’s decentralized data network includes hundreds of partners across data, media, technology and commerce, as well as consumer and media data created and managed by WPP in over 75 markets.

Market-Leading Partnerships

Real Impact

Global Mobility Brand
Major UK Telecoms Provider
US Healthcadre Brand
Global CPG Brand

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increase in acquisition

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revenue increase

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increase in appointment bookings

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first-part customer lead acquisition

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cost per acquisition

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cost per acquisition

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reduced cost per acquisition

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lower cost per acquisition

Finally unlock the power of your first-party data


With Open Intelligence, it’s easier than ever for brands to connect their first-party data to create unique audience insights and build activation strategies with a real competitive edge.


Open Intelligence powers activation in Open Media Studio

learn about Open Media Studio
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