Services

Data activation

We are recognized leaders in the application of cloud, machine learning and artificial intelligence. Our data activation solutions – a combination of cloud technologies, customer data platforms and custom algorithms – enable you to optimize bidding, targeting, phasing and personalization across all digital touch points. We help you build strong, lasting connections to your audience to support your growth goals – while still respecting the privacy and security of user data.

How we optimize data-driven activation

If any of these challenges sound familiar, we’re here to help:

How do I use first-party data to optimize my digital touch points for new and existing customers?
How do I apply real-time optimization to my bidding, targeting and phasing strategy?
How can I apply data-driven algorithms to my digital media buying to improve my media performance?
How can I use state-of-the-art AI and machine learning to enhance my programmatic media buying?
How do I use segmentation, propensity models and lifetime value to target the most valuable consumers?

Impact

30%-35%

Uplift in performance on 100+ custom algorithm projects

15%

Increase in the number of online bookings for a global retailer

20%

Reduction in cost per qualified visit for a global FMCG company

Example solutions

First-Party Data Activation

Collecting and utilizing first-party data allows you to optimize digital touch points for new and existing customers and propel ongoing growth for your business. We use Google Cloud for first-party data activation, helping you realize the following benefits: an agile “test-and learn approach,” faster time to market, tailor-made solutions for your business and advanced AI and machine learning for greater insights.

Custom Algorithms

By creating custom algorithms tailored to your business needs, we increase the ROI of your digital media using algorithmic buying with applied AI. We develop use-case-based solutions owned by your organization and provide high-quality deployment and documentation support.

Value-Based Bidding & Customer-Match Activation

Value-based bidding automates your bidding strategy to drive the most valuable conversions for your business. We estimate and implement the conversion values based on your optimal data sources and model approach. We use customer-match activation to leverage your customer data and reach new and existing customer segments across Google Search, Display, and YouTube ads.

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Related content

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Case study

February 2, 2022

Global FMCG brand improves conversion rates with first-party data and advanced analytics

Explore how our application of predictive and advanced analytics helped our client achieve a 2.5x increase in conversions with a privacy-first approach.

Case study

November 10, 2022

Driving performance with custom algorithms for a global transport brand

Learn how we leveraged custom algorithms to increase conversions and improve media performance for a North American transportation client.

Case study

January 20, 2022

Global jewelery brand improves supply path optimization and media efficiency

Learn how we improved media efficiency and supply chain management for a major retail brand through a cross-market solution that improved the visibility of performance metrics across their global markets.

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