News and insights

July 1st 2024 marks the official and final sunset of Universal Analytics for GA360 customers. Explore important steps marketers should take to preserve their UA historical data before this change.

Every June since the Stonewall Riots in 1969, the LGBTQIA+ community and their allies celebrate Pride Month as a way to reflect and unite. In anticipation of the season, Business Measurement Engineer Cicely Flournoy, a member of Choreograph’s ALLYance Employee Resource Group, reflects on her lived experience as a lesbian.

Learn how we united and integrated key areas of Google technology to transform our gaming client’s approach to marketing reporting and enable stronger data-driven decision making.

Discover six crucial ways that brands can build a strong 1PD foundation to help prepare for 3P cookie deprecation and position their businesses for long-term growth and transformation.

Watch On Air for crucial steps that marketers should take to prepare for 3P cookie deprecation in CM360 & DV360. You’ll learn how to maximize media performance in the future of measurement and ad serving.

Learn how marketers can position their organizations for successful AI adoption and AI powered growth with five tips from Acceleration.

Learn how marketers can prepare for 3rd party cookie deprecation by adopting key solutions and features in the Google Marketing Platform that enable you to maximize use of 1PD and drive growth.

My favorite holiday, the Hindu festival of Holi, takes place on March 25th. But in addition to the fun and food, Holi has a special lesson about why diversity is important.

Learn how Google’s Campaign Manager 360 enables marketers to strengthen their data, uncover new insights, and maximize performance as 3P cookies are deprecated and 1P becomes increasingly important.