News and insights

Using Audience Origin, a leading automotive brand combined datasets that had never before been brought together, providing novel audience insights for an uncertain market

Spotlighting pioneering women who innovated against all odds.

Learn how a fostering a culture of innovation helps marketers unlock more value from AI.

Catching the attention of the world’s biggest brands, attracting some of the world’s most talented people, and piquing new interest in an established global data industry.

Choreograph and Google have recently launched Live Audiences, the latest venture in our long-standing partnership. Complex tech projects of this magnitude raise as many questions as they answer, built as they are for a future that changes daily. In this case, questions that are shaping our industry: data ownership vs data access, the role of agencies vs platforms, and how AI will upend everything. In discussion with my counterpart Ryan Stonehouse, Director of Global Video & YouTube Solutions at Google, here’s how the future looks, for today at least.

Every year on January 28th, Data Privacy Day is an opportunity to raise awareness about the importance of respecting privacy and safeguarding data, while educating and evangelizing best practices. But for us at Choreograph, data privacy is something we think deeply about every single day – it is at the heart of our business.

Discover how we enhanced Helly Hansen's online infrastructure, enhancing scalability and regional redundancy using the cutting-edge Google Cloud Platform.

Explore how we helped one of the world’s biggest technology companies maximize its use of Cloud to obtain the detailed customer insights required to improve media performance.

Learn how we built a bespoke AI solution that enabled immediate improvements to a FMCG brand’s media optimization and efficiency.