News and insights

Explore how we helped an optical retail chain evolve its marketing analytics and bidding capabilities to deliver ROI for media investments while leaving a legacy of future-proofed data foundations.

A best-in-class partnership to provide clients with instant and actionable insights that inform brand campaigns for media planning, content, and activation.

Dynamic content and targeted re-engagement convert website visits into confirmed sales and a 54 percent revenue bump.

A leading furniture retailer delivers personalized ads to help customers make their house a home.

Universal Pictures International (UPI) leveraged Choreograph technology to improve planning and increase targeting efficiency. Audience Origin and Audience Translator enabled UPI to quickly identify key audience segments for its Puss in Boots campaign. This effort resulted in an 8.9 percent higher completion rate,¹ 13.5 percent higher reach,² and 2000 more completed views.³

With the climate crisis, harsh economic environment and an increasingly competitive marketing landscape looming over brands, those that are optimising for sustainability and business growth simultaneously are paving the way for true long-term and resilient business performance.

Our client, one of the biggest media & entertainment companies in the world, was facing challenges in getting the right information and in an efficient manner to drive better marketing-related decisions. Fragmented data across channels and markets resulted in a lack of unified vision of marketing performance and insights, as well as increased dependence on agency resources.

Learn how Google’s Enhanced Conversions helps marketers futureproof conversion measurement and drive greater long-term media performance in Search Ads 360 (SA360) and Google Ads through more complete and better conversion data.

Discover the power of incrementality testing in a privacy-first, cookieless world with our video guide on geographical experiments for multi-moment strategies and data-driven marketing.