News and insights

Choreograph and Google have recently launched Live Audiences, the latest venture in our long-standing partnership. Complex tech projects of this magnitude raise as many questions as they answer, built as they are for a future that changes daily. In this case, questions that are shaping our industry: data ownership vs data access, the role of agencies vs platforms, and how AI will upend everything. In discussion with my counterpart Ryan Stonehouse, Director of Global Video & YouTube Solutions at Google, here’s how the future looks, for today at least.

Every year on January 28th, Data Privacy Day is an opportunity to raise awareness about the importance of respecting privacy and safeguarding data, while educating and evangelizing best practices. But for us at Choreograph, data privacy is something we think deeply about every single day – it is at the heart of our business.

Discover how we enhanced Helly Hansen's online infrastructure, enhancing scalability and regional redundancy using the cutting-edge Google Cloud Platform.

Explore how we helped one of the world’s biggest technology companies maximize its use of Cloud to obtain the detailed customer insights required to improve media performance.

Learn how we built a bespoke AI solution that enabled immediate improvements to a FMCG brand’s media optimization and efficiency.

Explore how we helped an optical retail chain evolve its marketing analytics and bidding capabilities to deliver ROI for media investments while leaving a legacy of future-proofed data foundations.

A best-in-class partnership to provide clients with instant and actionable insights that inform brand campaigns for media planning, content, and activation.

A leading furniture retailer delivers personalized ads to help customers make their house a home.

Universal Pictures International (UPI) leveraged Choreograph technology to improve planning and increase targeting efficiency. Audience Origin and Audience Translator enabled UPI to quickly identify key audience segments for its Puss in Boots campaign. This effort resulted in an 8.9 percent higher completion rate,¹ 13.5 percent higher reach,² and 2000 more completed views.³