News and insights

With 60+ physical spaces in Portugal, from proximity stores to hypermarkets, Auchan is one of the country’s most influential retailers. To support its large product portfolio, our client needed an omnichannel sales measurement solution to connect customers’ online research and offline buying behavior.

Our client, a worldwide sports retailer with 38 stores in Portugal, wanted to use Google Merchant Center feed to increase revenue and sales volume on their e-commerce website. The brand sells over 100,000 products for over 100 sports, managing multiple promotional campaigns and discounts dedicated to different sports and seasons throughout the year.

A study of consumers and ethnicity in the UK shows minority ethnic groups will double to almost a third of the UK adult population by 2061. Without an understanding and a plan to reach these consumers, business risk missing out on billions in disposable income and brand loyalty.

Krystal Olivieri, Global Chief Innovation Officer at Choreograph, shares insights with Beet.Tv about the evolution of clean rooms as a driver of new collaborations. Olivieri says brands that take advantage of clean rooms are gaining new insight and opportunities for growth.

With thousands of dealerships across the country, Ford needed to dynamically customize their creative assets to account for variations in local promotions and pricing. Ford used Choreograph’s Create platform to generate highly personalized creative to advertise their best-selling F-150 truck.

A survey of more than 7,000 respondents in the U.S., UK, and Canada reveals progress in LGBTQ+ respresentation in marketing, but highlights opportunities for improvement. Younger LGBTQ+ audiences are expecting to be represented by brands and in content, and not just one month out of the year.

An Italian retailer – which sells thousands of products across fashion, beauty, home, design and food and beverage categories – wanted an efficient, centralized approach to manage multiple campaigns and promotional activities on different platforms.

As an established mid-tier brand in a highly competitive US auto market, our client was looking to elevate their brand to “mid-luxury.” They wanted to improve customer loyalty by combining an exceptional customer experience with exciting new vehicles.

Using Choreograph Create, the organization increased participation across 110 events