News and insights

The Digital Maturity Assessment by BCG and Google can provide CMOs and Marketing Leads with valuable insights into their organization’s state of digital maturity, as well as a roadmap forward. By working with partners and taking steps to implement the outcomes of the assessment, organizations can stay ahead of the competition and succeed in an increasingly digital world.

Digital transformation can be daunting and overwhelming, but our panel discussion proved it doesn’t have to be. Thanks to the practical solutions and helpful examples shared by our speakers and our team, the event concluded with a strong sense of positivity and enthusiasm as we all continue to navigate the rapidly shifting digital landscape. We look forward to supporting Canada’s marketers on their transformation journeys.

Learn how we onboarded a major ecommerce brand to DV360 in just two weeks and helped maximize the impact and opportunity of the Google Marketing Platform.

Explore how we helped a major beverage brand future-proof their $340 million media spend and future-proof their marketing through data and analytics.

Learn how we helped a leading tech brand take advantage of integrations in the Google Marketing Platform and improve media performance.

Discover how we enabled transformation and personalization in technology, customer experience, work processes, and systems for a major price-comparison aggregator.

Cancer Research UK (CRUK) is the world’s largest independent cancer research organisation

The importance of conducting incrementality research for advertisers investing in branded search on Google. It explains how ad budgets spent on branded search should be used on formats with a proven incremental effect on traffic and sales or placed on SEO to increase organic visibility. Advertisers need to conduct their own research and consider alternative options, adopting a test-and-learn approach, thinking full funnel, and considering generic, shopping search advertising and SEO.

Today is International Women’s Day. It is not only a celebration of the social, economic, and cultural accomplishments of women worldwide, but a day to recognize the continued fight for women’s equality on a global scale. It’s a day to call for action to advance gender parity, to challenge and dispel harmful gender stereotypes, and to embrace inclusion.