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How we can all do our part for a more equitable future

Linking data to fuel growth

Technology alone doesn’t solve problems. The solutions come from building a culture of experimentation – where organizations celebrate failures and share them openly, where teams use technology and data-driven approaches to test and iterate ideas. Check out our blog post to discover how to build a culture of experimentation at your business.

We collaborated with L'Oréal and Wavemaker to create and put into action the customized AI algorithm known as 'Tidal.' This innovation streamlined L'Oréal's social media advertising, resulting in a 22% improvement in media budget efficiency.

Our sportswear client was not getting the most out of their media budget. They needed a more efficient solution than a marketing mix model to quickly analyze their media ROI. Learn how we delivered a best-in-class cookieless measurement solution that enabled media ROI analysis within minutes.

There's a massive opportunity for marketers to use data and technology to drive digital transformation and innovation at their businesses. Check out our new post to learn how.

Check out the top 8 takeaways from our new privacy guide to learn how you can use GA4 to start preparing for the new privacy landscape.

Choreograph’s Brand Purpose study explores consumer attitudes and behaviors toward a variety of social causes, and what the impact and implications mean for brands.

Our client, a global manufacturer and retailer of casual footwear, needed an advanced technology solution to better understand their audiences, produce targeted ads and improve marketing performance metrics.